The Italian multiplier event, held in Rome on 22 October 2025, brought together civil society, researchers, beekeepers, and consumer groups. Organised by BeeSources and Mieli in Cooperativa, the event featured discussions on tourism, environmental challenges, and new experiential opportunities for the beekeeping sector.
One highlight was the live honey and cheese pairing session and mead tasting, showcasing the project’s practical toolkit. Around 50 participants attended.
