The sensory profile of varietal honeys can be just as rich and complex as that of wines, craft beers, or premium food products. Each type of honey has its own unique aromatic structure: from slightly bitter notes to fruity acidity, all the way to deep, nutty undertones.
The “Taste Wheel” serves as a visual guide that helps map these flavour and aroma dimensions.
For beekeepers, it is a valuable communication tool in REL (short supply chain) direct sales: it sparks curiosity, supports consumer education, and helps build a conscious, loyal honey-consuming audience.
It is also an excellent tool for honey-tasting sessions: it helps identify flavour notes, structures the tasting experience, and creates an interactive, memorable programme for participants.
DOWNLOADABLE TASTE WHEEL
