Honey Gergő beekeeping

Country of origin: Hungary (Vizsoly)

Contact person: Molnár Gergely

E-mail: info@mezesgergo.hu

Website: https://mezesgergo.hu/

Facebook: https://www.facebook.com/profile.php?id=100080651522311

Instagram: https://www.instagram.com/mezesgergo/

Youtube: https://www.youtube.com/@mezesgergomeheszete9874

Gergő Mézes has consciously and professionally built up his beekeeping and related services, which support both direct sales and education, marketing and a multi-legged business model.

He offers a premium brand image and a wide range of honey varieties and specialities. In addition to varietal honeys, the company also sells other beekeeping products (online and in person): e.g. beeswax candles, propolis, pollen https://mezesgergo.hu/webaruhaz/page/4/

In cooperation, it also produces and sells products such as mead, beeswax, propolis lip balm, soap…. It also sells its products in its own shop within the establishment.

The beekeeping is also an experiential beekeeping where he welcomes groups (visitors, tourists, students, people who want to learn). All the necessary facilities and protection are available.

In the reception area, there is a beehive, a beekeeper’s buffet and infographics on the walls. The infographics give astonishing facts about the secret life of bees, such as how many broods are needed to produce 1 kg of honey, etc…

The honey museum and hive collection is part of the experience beekeeping. https://mezesgergo.hu/mezmuzeum/ For guests who want to regenerate, a hive house has been created. A part of the accommodation is reserved for a masseur-physician, who also offers apitherapy and royal jelly treatments for those who need them.

Thus, the accommodation is used by a large number of tourists and people who want to recover. https://mezesgergo.hu/vizsoly-szallas/ A catering facility has been set up next to the accommodation, which has also increased the number of people using the accommodation.

The entrance fee to the experimental beekeeping is the purchase of a mini jar of honey (labelled), which is also a marketing tool. Its marketing strategy includes the conscious incorporation of marketing costs in the management (social media content (post, image, video) creators, influencers…).