Innovative marketing methods

Trademark for their produce (Mézözön/Honeycomb)

The aim of the Honeycomb project is to promote cooperation between local operators in order to sell products through short supply chains, created by beekeepers and beekeeping associations. The project will provide an opportunity to promote local honey and beekeeping products and to bring premium quality local products to local consumers in the shortest possible way. Sales will be made at the producers’ premises, as well as via home delivery within a 50 km radius, in local shops and through an online webshop.

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Nektária – regional honey competition

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Beekeeping, a profession with deep historical roots, has become increasingly challenging in recent years due to climate change and economic shifts. In 2022, György and Anna Hatos, in collaboration with the Székelygazda organization, envisioned a way to showcase the exceptional quality of honey produced by Transylvanian farmers to consumers.

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BeeBo – Co-experiential Marketing in Beekeeping

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BeeBo, an innovative beekeeping initiative based in Bologna, Italy, exemplifies the fusion between traditional beekeeping and modern marketing and educational strategies, termed “co-experiential marketing.” This approach leverages the collective experiences of the community to promote beekeeping and environmental awareness.

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Podere 101

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Podere 101 is a young agricultural company born from the desire to do something concrete to contrast climate change, protecting and enriching the biodiversity of the territory, with an agroecological approach compared to traditional agriculture.

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