BeeBo

Country of origin: Italy

Contact person: Zeid Nabulsi

E-mail: zeid@beebo.it

Website: www.beebo.it

Facebook: https://www.facebook.com/BeeBo.it/

Instagram: https://www.instagram.com/beebo.it/

BeeBo, an innovative beekeeping initiative based in Bologna, Italy, exemplifies the fusion between traditional beekeeping and modern marketing and educational strategies, termed “co-experiential marketing.” This approach leverages the collective experiences of the community to promote beekeeping and environmental awareness.[

Zeid is the founder of BeeBo to integrate organic beekeeping with educational outreach and community engagement. The company’s mission is to reconnect urban and rural communities with nature through beekeeping.

BeeBo started with a few hives in Bologna, focusing on organic honey production. Initiative quickly expanded to include educational workshops and community events.

“The partnership with MMape (a beekeeping museum, strongly oriented to education, based in Trento, Northern Italy) was a turning point, enabling BeeBo to reach a wider audience and enhance its educational programs” Zeid says. 

BeeBo’s activities include interactive workshops, school visits, and community events, where participants learn about the importance of bees, the honey production process, and environmental sustainability. “I am convinced – continues Zeid – that BeeBo’s culminating success was achieved by creating a network of supporters and partners who share the vision of a more sustainable and environmentally friendly world. Thus, we’ll keep pushing in that direction! We continue to expand our educational initiatives and strengthen our network of collaborators, constantly seeking new ways to innovate and improve our beekeeping practices.”

BeeBo has achieved exceptional results, not only in producing high-quality honey but also in raising awareness and engagement within local communities. The co-experiential approach has proven effective in building a strong sense of community and environmental responsibility.

Through co-experiential marketing, BeeBo not only promotes organic beekeeping but also contributes to the regeneration of ecosystems and the resilience of local communities.

Link to MMape museum https://www.apslalveare.it/mmape/